ARCO
Elevating ARCO online
The ARCO website redesign project was a comprehensive overhaul of the user experience (UX) and user interface (UI) to create a digital presence that reflects the firm’s expertise in architecture. By highlighting their scalability, diverse skillsets, and precision, the new website combines beauty and functionality to showcase ARCO's work in a compelling and structured way.
Starting point
The original ARCO website lacked the character and structure needed to truly represent the firm’s identity and strengths. With a focus on versatility, scalability and agility in their projects, it became essential to create a digital experience that mirrored these core values while enhancing usability and aesthetics.
Approach
The redesign focused on bringing ARCO's identity to life in the digital space. This was achieved through a refined approach to typography, a smart and adaptable grid system, and thoughtfully designed UI interactions. To further personalize the experience, we captured image and video content of ARCO’s teams at work, offering clients an authentic glimpse into their personality and collaborative way of working. Together, these elements provided a polished and professional aesthetic while creating a functional framework to showcase ARCO’s portfolio with clarity and sophistication.
Impact
The new website delivered a digital foundation that balances beauty and practicality, effectively highlighting ARCO’s architectural expertise. By emphasising structure, adaptability, and user-centric design, the platform now communicates ARCO’s unique qualities and elevates their online presence, enhancing how their work is experienced by clients and collaborators alike.