Bringing focus and clarity

The Finnish sports watch company was adjusting their strategic direction and in need of better clarity and consistency for their brand applications across the global markets. Our role led us to guiding and sparring on the strategy shift, getting the brand tighter and more aligned on their point of focus – Adventure.

We set about refining the identity and giving it a more accessible layout system making more room for content and remove the extra noise. The challenge was to take the existing identity elements but to create a layout system that would give those working with the brand more control and the space for content and product placement.