A breath of function

The Mynthon pastilles have been a staple for freshness and soothing sore throats since the 70s, with the introduction of new product lines and variations from chewing gum to zip mints the original identity had aged while new packs were looking disconnected. We helped Cloetta bring a clarity and sense of unity across the Mynthon family to bring a consistency to markets in Finland and the Baltics.