A long-standing partnership between hasan & partners and ice hockey team HIFK has made headlines in the leading Finnish newspaper Helsingin Sanomat. The strategic collaboration focusing on HIFK’s strong brand has filled the stadiums and made the team’s latest marketing campaigns the talk of the town in all the big cities in Finland.
The campaign is an excellent testament to how a strong partnership and brand-led campaign can result in more IFK fans than ever.
HIFK’s marketing and sustainability director Raakel Koittola shares in the article that the strategic marketing decisions are showing results.
Read the full article here in Finnish
