The attitude change campaign “Immigration is National Interest” has been off to flying start. Today´s main editorial in Helsingin Sanomat highlights the campaign. Read it here.
The campaign aims to bust myths about immigration with stone-cold facts. It is backed by a coalition of Finnish companies, startups, educational institutions, advocacy organizations, and unions.
The campaign was running in OOH in 16 cities and manifest print ad was in all the major newspapers. Visit the campaign site and read more about the collective here.