Beer from Ukraine

Because of the war, Ukraine has the sympathy of the world on its side – and Finland is no exception. If nationality alone made people vote in droves for Ukraine at the Eurovision Song Contest 2022, we believe they will also want to show their support by drinking beer. Therefore, the purpose of the ad was simply to communicate that Obolon is an Ukrainian beer, in a proud and delicious way. Slava Ukraini.

Awards

2024 One Show Shortlist (Print-Newspaper)