Brand Identity

Brand Identity

Rebranding Veikkaus

Veikkaus the Finnish national lottery and gaming agency, owned and operated by the Finnish government was now uniting with two other gambling brands Fintoto and Ray. Our task begun by uniting them under a single brand strategy and followed by setting the new direction for the brand identity.

This approach to using a bold identifier allows the brand to evoke the concept of positive impact, whether in the field of professional sport or youth support programs, from charity to gambling this brand direction has room to evolve and gather momentum.

never satisfied