Metso is an international technology company that provides leading solutions in the fields of mining, construction and automation.

We set out to show how Metso is a responsible partner for its customers through different cases illustrating the challenges customers face, and commitment to solving them together.

The campaign focuses on examples from each industry Metso serves. We started the campaign by traveling to India, Singapore, China and Sweden to interview the relevant professionals involved in each project, and produced films illustrating the challenges and solutions.

The campaign is just under way with more films to come, but has generated internal excitement and pride as well as external interest and a better understanding of the difference Metso provides through their responsible actions.

The campaign is central to the overall challenge in the brand image of Metso. A critical element is showing how Metso people go out of their way to come up with solutions to the most difficult challenges and under the most demanding conditions.