Brand Identity

Brand Identity

Development of brand identity elements, materials, and design within category colour coding of board products, packaging samples, sample books and global brand imagery.  

To maintain a close link to the established identity, the angular forms were reflective of the parent company Moosehead logo.

A set of scalable angular graphics were created to broaden the usage of the visual elements.

All of the layered angular images were created using the client’s board material. Highlighting each product material quality.

Board illustrations & styling by Carl Kleiner.

never satisfied