Hungry for Adventure

Hungry for Adventure

Cloetta’s Tupla is the number one chocolate bar brand in Finland. The brand has always rooted for adventures and having fun. In the rebranding process we wanted to update this adventurous brand towards a more credible, stylish and mature state.

Hungry for Adventure online series is a branded entertainment show that was created to make the product feel more relevant for the target audience. The series spread a message about breaking your own limits and experiencing new things both through adventures and discovering different cultures.

In the show, our host Prinssi Jusuf paired up with three Finnish youngsters and took them on journeys of their lifetime. The show explored Iceland’s arctic conditions, the ancient Mexican cowboy culture and Tokyo’s popular drifting clubs.

The updated brand visuals were presented through all various channels.

never satisfied