ADCE Awards & Festival Identity

ADCE Awards & Festival Identity

Since 1990 ADCE has been celebrating the best in European creativity with its annual Awards & Festival events. This new, more controlled identity was created in order to restore a sense of prominence and structure, with a distinctive Identifier that can be used to develop personality year on year.

The ADCE European Awards and Festival branding had always featured stars, this new, more distinctive identifier was inspired by the three dimensional form of the award and building from an A form. The new branding would be designed to a stricter grid system and limiting colours to black and white with a single bright accent colour being added for each year.

The festival identity follows the same system but with the events yearly changing themes it is free to use identifier in more flexible way – this past years event explored the topic of creativity alongside artificial intelligence, we used algorithm-altered film footage to generate the motion graphics.

 

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