Plan's Christmas window directs thoughts into intangible gifts
Published in Markkinointi & Mainonta
Instead of shiny and beautiful Christmas packages, the window displays items that remove obstacles to the education of girls in developing countries.
The Christmas window at the Citycenter in Helsinki also features a poem by author Riikka Pulkkinen and messages on the importance of children's rights written by Finns.
The creative idea was created by Hasan & Partners, and the window's visual appearance was designed by internationally renowned artist Leena Kisonen.
Read the full Finnish article here.