Väre Väppi thumbs featured in Adweek

Published in Adweek

Are your thumbs doing meaningful things or are they scrolling 9 kilometres a year just so you can look at cat videos? 

Together with Väre, a nationwide energy service, we have created Väre thumbs - the aspiring money and energy saving heroes. By using Väre’s Väppi energy saving app, we can help our thumbs lead more meaningful lives while also helping ourselves, the users, save electricity in the process. The Väre Väppi Thumbs campaign shows thumbs hoping to become heroes in multiple settings and these surprisingly relatable thumbs also reached the attention of the international press.

Read more about the Adweek featured campaign here