Riku Vassinen as chief executive officer

After ten years at the helm of creative companies outside Finland, Riku Vassinen will now assume the post of CEO at hasan & partners. Vassinen has previously been in charge of Ogilvy’s operations in Africa and led strategic and digital change at R/GA and JWT in Singapore, for example.

“As an agency, hasan & partners has always enjoyed a strong identity, and this identity is what I want to develop and intensify jointly with the team. Hasan & partners has always been internationally oriented in terms of its customers as well as its employees, and it is a frontrunner in Finland and other Nordic countries in this respect. The diversity of teams and perspectives is key to achieving superior results. I’m returning to Finland as if to a new country, my eyes open, without expectations, but with great enthusiasm,” says Vassinen.

Vassinen will begin his new role at hasan & partners in April.