Hop Off the Trend Bandwagon Before It’s Too Late
Published in LLBOnline
Our group ECD Tobias Wacker summarised few intriguing points into a column based on his speech at Art Directors Club of Europe’s annual The Festival of Festivals. If you missed the speech, discover now why Tobias claims that commercial creativity is in crisis, and more importantly what it needs to reinjecting with.
Read the full blog here.