Melting Chocolate Animals Highlight Climate Change for Fairtrade
Published in LBBOnline
Conceived and created by hasan & partners, the aim of the campaign is to increase awareness and understanding of Fairtrade certification among younger audiences.
Helinä Leppänen, creative at hasan & partners, commented: “With this campaign we are raising awareness of how climate change threatens cocoa trees and the wildlife that surrounds it. The world is buzzing about the environment but we need to bring the message home in more ways. If chocolate as we know it disappears by 2050, maybe people will look to organisations like Fairtrade to make a stand."
Read the full article here.