Markku ja Johannes – Best digital ad, Grand One 2020

Grand One 2020 winners

"An exceptional and even bold approach in a somewhat conservative low-interest industry. A bright insight and a sharp idea that accomplished a lot from small ingredients."

With the Markku and Johannes videos we aimed at making the Pohjola Insurance brand more human, approachable and positive. At no point did the content emphasise advertising. Nor did the stories refer to advertising by an insurance company. Still, the reborn fellows deepened the brand message and brought it closer to the product.

See all the Grand One 2020 winners here.

Read more about our case here.