ADC*E Festival 2020 - prototyping brands for a new era

Connection from Finland

Top creatives & international talents shared their insightful experiences under this year’s theme ‘Prototyping brands for a new era’, set by Steve Vranakis, Festival Curator and Chief Creative Officer for the Greek Government.

We were proud to establish the connection from Finland to the event. See our Executive Creative Director Tobias Wacker talk about why it is important for the brands to hop off the trend bandwagon before it’s too late in the video below.