Raising awareness with creative visualisation

In Finland, Fairtrade is known for Fairtrade bananas and coffee. Now Fairtrade is reaching out to a younger demographic and is reminding consumers of the ethical issues related to one of the most controversial treats – chocolate. Finns love chocolate, but only a few brands have certified their products as Fairtrade chocolate. Fairtrade is challenged by the chocolate producers’ own, competing certifications that are unfortunately not as strict as the Fairtrade certification.