Raimo “Raipe” Helminen, also known as “Maestro,” is a Finnish ice hockey icon. As a player, he was a 26-season veteran known for his exceptional playmaking skills, precise passing, and calm demeanor on the ice.
Today, he’s arguably the best coach in the Finnish league, making him the perfect spokesperson for Väre and their Väppi-app, which coaches people on how to save electricity.
The first films can be seen below: