Sand may seem abundant, but the truth is, it's a finite resource that we're wasting at an alarming rate. That's where Resand Oy comes in.
Resand is on a mission to put an end to sand waste and make a positive impact on our environment. They're the pioneers of environmentally friendly sand regeneration technology, and they're changing the game in the foundry industry. They approached h&p to build a confident new brand to match their bold ambition, setting the stage for a groundbreaking shift in their industry.
We worked alongside the team at Resand to renew their name, brand story, visual identity and the digital to physical applications. The design language lifted visual cues from their technology and the material itself, while a bold new positioning meant for a forceful attitude and tonality to better match their mission to stop sand waste.
What we did:
Brand Story, Naming, Visual Identity, Art Direction, Tone of Voice, Brand Imagery, Event Design, Brand Film.
Read the full case story here
