Kulta Katriina has been our everyday quality coffee since 1937. hasan & partners was tasked with revamping Kulta Katriina’s marketing concept, including new packaging and a 360-degree campaign. Our goal was to honor the rich history of this iconic brand while ensuring its relevance for future generations.
Rooted in Finnish coffee culture, Kulta Katriina embodies its unique traditions and rituals.This campaign highlights the love poured into a cup of coffee made for someone else. At its best, coffee is more than just a warm drink—it’s a way to show you care.
Everyone deserves good coffee, especially those who make it for others. Kulta Katriina is for those who deserve gold.
See the campaign films below:
