Creating form for function
Brand Strategy, Visual Identity and Digital Presence
Our relationship with ALU stemmed from creating a renewed brand strategy and visual identity along with the brand’s digital presence. The ALU identity was to visually reflect the brand's core attributes of simplicity and functionality. The new logo has characteristics similar to their telescopic, adjustable products allowing for a dynamic mark that represents the flexibility and adaptability needed in the ever-changing retail business.
ALU is a global retail solutions provider specialising in ready-made store display fixtures and bespoke retail design.