Aakkoset

Rejuvenating a classic

Brand Strategy, Visual Identity, Packaging, Brand Communication

The goal was to turn the beloved brand into an aesthetic expressive identity. Building on its heritage, we created a new, more impactful treatment of the diamond pattern for it to become a more defining and memorable element. Re-imagining the classic with a sense of positivity and simplicity, we gave new life to the use of letters and the alphabet.

Client

Cloetta, Aakkoset

Industry

Consumer goods

Competence

Visual Identity
Packaging
Branded Communications

Client description

Aakkoset is a Finnish candy brand making life a little bit sweeter since 1970.