Aakkoset
Rejuvenating a classic
Brand Strategy, Visual Identity, Packaging, Brand Communication
The goal was to turn the beloved brand into an aesthetic expressive identity. Building on its heritage, we created a new, more impactful treatment of the diamond pattern for it to become a more defining and memorable element. Re-imagining the classic with a sense of positivity and simplicity, we gave new life to the use of letters and the alphabet.


















Client
Cloetta, Aakkoset
Industry
Consumer goods
Competence
Visual Identity
Packaging
Branded Communications
Client description
Aakkoset is a Finnish candy brand making life a little bit sweeter since 1970.