Bob Isherwood kidnapped at Cannes Lions

Isherwood snatched from penthouse suite on Sunday; kidnappers claim the Cannes Lions statues are made in sweatshops.

Bob Isherwood, former worldwide creative director of Saatchi & Saatchi, founding partner of Dialog Health, Chairman of the Global Creative Council for Innocean, and Dean of the Cannes Young Creative Academy has been Kidnapped by The Advertising Liberation Army at Cannes Lions Festival of Creativity 2016.

The kidnappers released a video which shows three masked men holding Isherwood hostage. Isherwood is seen holding a copy of Sunday’s edition of the Lions Daily.

The kidnappers read aloud the following statement:

“We are the Advertising Liberation Army. And we hope this action will take us towards truthful and transparent advertising. Yesterday we kidnapped one of the godfathers of your capitalist creativity, Bob Isherwood, from this Festival. If you do not perform our task by tomorrow, 21st June, Bob Isherwood will not be released by the penthouse suite he is in.

“We love advertising and marketing but we can no longer watch silently when the world is being destroyed by outright lies, corruption and immorality.

“To demonstrate this, we tried to find out whether the production of Cannes Lions statues stands the light of day. We found sources that claim the statues are produced in terrible working conditions in shady sweatshops. We tried to confirm the information with the festival organisers but did not get an answer.

“You, the creative industry, must demand an answer to this question! How are the Cannes Lions statues produced? What are the conditions and rights of the workers? Go to the organisation and get a response.

“We are not alone, millions of people want to move to a more ethical consumption. Answer these questions publicly, develop your activities and release Bob. You have until dawn tomorrow to answer our questions. To increase the pressure, we produced our own statues, ethically. Until you answer our questions we will give out thirty of these ethically produced statues per day.

More details about the kidnap will be released at hasan & partners’ seminar “Can trolling be a force for good in advertising” on Monday 20 June at 1300 hours at The Forum.


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