hasan & partners partnered with Newil & Bau to launch a campaign for their latest apartment complex, 76&Piha, with the aim to showcase the exceptional services within the building, enhancing the appeal for potential buyers.
The campaign revolves around the distinctive message, "Kuin asuisit viiden tähden hotellissa" (Like living in a five-star hotel), effectively conveying the luxury and convenience of one’s own home with top-tier hospitality services.
Newil & Bau sees homes as consumer products, focusing on location-based building projects. They strive to craft exceptional living experiences for modern urban dwellers who prioritize aesthetics, sustainability, and convenience.
Collaborating closely with the Newil & Bau team, we developed a creative strategy that spans both traditional and social media platforms. The approach places a strong emphasis on the property's uniqueness, presenting a modern perspective on real estate businesses.
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